We feel heartbroken. What is usually the best day of the year in Boston was ripped apart by violence. We had a few members of the RunKeeper family running the Boston Marathon, and many more cheering them on, and we are so thankful that everyone on our side is safe. It hurts us deeply…
“You never get a second chance at a first impression.”
It’s frustrating how many people either don’t care about, or dismiss the importance of a user’s perception of their product. It doesn’t matter if someone is hearing of your product for the first time or if they are a seasoned user, the perception they have of the quality or usability of your product is EVERYTHING. Even if the code is beautiful or you have done some really crazy hacking to get something that shouldn’t be possible to work, if the user perceives it as clunky or unreliable or slow, you’re sunk.
Many people completely neglect this fact. I know so many people (and products) that seem to focus on it being built or coded really well, or how well intentioned their efforts are in how they’d like it to work even if it doesn’t deliver, or the expectation the user will understand that it’s a “really hard problem” and be understanding of it.
Ok that’s probably a little dramatic… some will depending on how you handle that relationship with them, but the general public is absolutely flooded with options, have a very short attention span, and fleeting loyalty. If you rely on them thoroughly getting to know your product, and all other competitors products before deciding who truly is best, you are missing out. Big time.
One problem is many technical people see marketing as the art of tricking someone into buying something. The belief by many is that only the products that suck need marketing’s help. Completely untrue. It IS true that some products can’t deliver on the perception delivered by marketing and promotional efforts, but that doesn’t mean ALL marketing is disingenuous. The solution isn’t to avoid marketing, it’s to build a better product that can deliver a reality that matches the perception.
Companies that avoid marketing fail or create an incredible uphill battle for themselves. Companies that know how to market a favorable perception of a product that they can’t deliver on will enjoy short term success but it won’t last.
Truly great companies know how to leverage both, and match both the perception of the product with the reality of the product at a high level.